The Kancheepuram silk saree , churned out by the Department of Handlooms and Textiles in Tamil Nadu is witnessing a demand fall of sorts, never seen before, mainly due to competition from the private sector. The department has organised a sale in the capital of Tamil Nadu; Chennai, where it is giving discounts as high as 45 percent, in a bid to clear the high inventory levels and to maintain flow of working capital. The main reason for this condition is that the private sector weavers and traders use artificial silk zari sarees and pass off the sarees as pure Kancheepuram silk sarees , which the government agency is unable to do.
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Genuine Kancheepuram sarees face stiff competition